Creator Partnerships

We work with a small number of creators who share our love of natural materials, considered interiors, and life lived closer to the ground. If that sounds like you, we'd like to hear from you.

Apply now

Partnership opportunities

  • Gifting
  • Affiliate marketing
  • Discount codes
  • Usage rights
  • Content creation

What we're looking for

We partner with creators whose content feels genuine. You don't need millions of followers, we care far more about the quality of what you make and whether your audience connects with the kind of products we sell.

If your content sits in the world of interiors, home styling, country living, slow living, or lifestyle — and you're comfortable producing short-form video — you're likely a good fit.

How it works

Every partnership starts the same way. We send you a sheepskin to try, and you create a UGC video featuring it. That first collaboration is low commitment on both sides. It lets us see how you work, and lets you decide whether Fells & Fleece is a brand you want to keep working with.

If it goes well, we'll invite you back. You can choose from a wider range of products, and the content you create helps shape how people discover us.

The partner programme

Creators who want to go further can join our partner programme. We'll set you up with a personal discount code and tracking link to share with your audience. As your audience buys, you earn, starting with store credit and moving to cash commission as your sales grow.

The more you sell, the better the rates. Full details of the commission structure and gifting tiers are available to download once you've applied.

What you keep

Every product we send is yours. Use it, photograph it, live with it. We want your content to reflect real experience with real products, not a quick unboxing that ends up in a cupboard.

Creative freedom

We'll share a brief where it helps, but we're not interested in scripted content. You know your audience better than we do. The best partnerships happen when creators have space to make something they're proud of.

Applications

We review every application individually, and we'll be in touch within 7 days if we think there's a fit.

Download our terms